Resources
Healthcare Marketing Resources
Clear, practical guidance for practice leaders. Each resource is written to be useful on its own, whether or not you ever work with an agency.
- Guides written for practice owners
- Calculators that use your own numbers
- Reviewed and updated on a schedule
Start here
Three guides most practice leaders read first
Healthcare MarketingWhat Is Healthcare Marketing
A plain language definition of healthcare marketing: its components, how it differs from general marketing, the patient journey, measurement and privacy.
Choosing a partnerHow to Choose a Healthcare Marketing Agency
A transparent selection guide: agency types, evaluation criteria, sales call questions, red flags and how to weigh an agency against an in-house team.
Medical Practice MarketingHow Much Should a Medical Practice Spend on Marketing
How to set a medical practice marketing budget from your own goals: patient acquisition math, percentage of revenue, competitive context, cost drivers and phasing.
Calculators
Work with your own numbers
Each calculator runs in your browser, stores nothing and never compares you with borrowed benchmarks.
CalculatorPatient Acquisition Cost Calculator
Calculate cost per inquiry, cost per new patient and the ratio of patient value to acquisition cost.
CalculatorMedical Practice Marketing ROI Calculator
Estimate return on marketing investment from your own spend, new patient and patient value figures.
CalculatorHealthcare Marketing Budget Calculator
Work backward from a new patient goal to the inquiries and monthly budget it requires.
Browse by topic
Every guide, organized by topic
Healthcare Marketing2 guides
Medical Practice Marketing2 guides
Patient AcquisitionComing soon
New guides on this topic are in the editorial calendar.
SEO1 guide
Paid SearchComing soon
New guides on this topic are in the editorial calendar.
Website StrategyComing soon
New guides on this topic are in the editorial calendar.
ReputationComing soon
New guides on this topic are in the editorial calendar.
BrandingComing soon
New guides on this topic are in the editorial calendar.
AI Search1 guide
Analytics1 guide
How we write and review resources
Every resource follows our editorial policy: practical first, sourced where facts are stated, reviewed before publishing and updated when guidance changes. Resources are marketing guidance, not legal or medical advice. Original benchmark research on budgets, acquisition cost, SEO, podiatry and the Tampa Bay market is in development and will be published with full methodology.
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