Calculator
Medical Practice Marketing ROI Calculator
Enter your monthly marketing cost, the new patients it produced and what a new patient is worth to your practice. The calculator shows return on investment, revenue per marketing dollar and cost per new patient.
How the calculator works
| Measure | Formula |
|---|---|
| Value created | New patients x average patient value (x margin when provided) |
| Return on investment | (Value created minus marketing cost) / marketing cost |
| Value per marketing dollar | Value created / marketing cost |
| Cost per new patient | Marketing cost / new patients |
Getting trustworthy inputs
ROI is only as reliable as attribution. Capture the source of every new patient at intake, track calls and forms, and use a patient value your finance team agrees with. Our guide on how to evaluate healthcare marketing ROI explains attribution choices, and the analytics and reporting service sets up the data behind it.
Services
Services that improve marketing ROI
Analytics and Reporting
Privacy-aware measurement for healthcare marketing: GA4, Tag Manager, call tracking, CRM connections, attribution and dashboards leaders can use.
Patient Acquisition
Full funnel patient acquisition marketing that connects demand, conversion, intake and capacity so growth is measured in first visits, not clicks.
FAQ
Medical Practice Marketing ROI Calculator FAQs
Should I calculate ROI on revenue or margin?
Margin gives a truer picture of profit, so use it when you know it. Revenue based ROI is simpler and useful for comparing channels, as long as you label it clearly.
What period should I use for patient value?
Pick a period that matches how your practice thinks about patients, such as the first year, and use it consistently so results are comparable over time.
Next step
Want help measuring real marketing ROI?
Request a marketing assessment and we will review how your calls, forms and intake data can be connected so every channel reports cost per new patient and return.