Calculator
Patient Acquisition Cost Calculator
Enter what you spend on marketing and what it produces to see your cost per qualified inquiry, your patient acquisition cost and how it compares with the value of a new patient.
The formulas behind the calculator
| Measure | Formula | What it tells you |
|---|---|---|
| Total marketing cost | Advertising + fees + tools + staff time | The fully loaded cost of acquiring demand |
| Cost per qualified inquiry | Total cost / qualified inquiries | How efficiently marketing produces real opportunities |
| Patient acquisition cost | Total cost / new patients | What it costs to add one new patient |
| Inquiry to patient conversion | New patients / qualified inquiries | How well phones, follow up and scheduling convert demand |
| Value to cost ratio | Average new patient value / patient acquisition cost | Whether acquisition is economically sound for your practice |
Making the numbers trustworthy
The calculator is only as reliable as the inputs. Count only qualified inquiries, capture the source of every new patient at intake, and use the same time period for cost and results. Our guide on how to calculate patient acquisition cost explains each input in detail, including blended versus channel level calculations.
If the inquiry to patient conversion rate looks lower than expected, the opportunity may sit in phones, follow up speed or scheduling rather than in advertising. Our patient acquisition work looks at the full path.
Services
Services that reduce cost per new patient
Patient Acquisition
Full funnel patient acquisition marketing that connects demand, conversion, intake and capacity so growth is measured in first visits, not clicks.
Analytics and Reporting
Privacy-aware measurement for healthcare marketing: GA4, Tag Manager, call tracking, CRM connections, attribution and dashboards leaders can use.
Google Ads
Hands on Google Ads account management for medical practices: audits, campaign setup, assets, conversion tracking and budget pacing.
FAQ
Patient Acquisition Cost Calculator FAQs
What is patient acquisition cost?
Patient acquisition cost is the total marketing cost for a period divided by the number of new patients acquired from marketing in that same period.
Does this calculator compare me to industry benchmarks?
No. Reliable public benchmarks vary widely by specialty, market and method, so the calculator focuses on your own numbers. The most useful comparison is your own trend over time and across channels.
Is my data saved?
No. The calculation runs in your browser and nothing you enter is stored or sent.
Next step
Want help finding your real acquisition cost?
Request a marketing assessment and we will review how your calls, forms and intake data can be connected so every channel reports cost per new patient.