Calculator
Healthcare Marketing Budget Calculator
Start with the number of new patients you want each month. Using your own conversion and cost figures, the calculator estimates the inquiries you need and the monthly budget that goal implies.
The math behind the estimate
| Step | Formula |
|---|---|
| Inquiries needed | New patient goal / inquiry to patient rate |
| Advertising budget | Inquiries needed x cost per qualified inquiry |
| Total investment | Advertising budget + fees and tools |
| Implied cost per new patient | Total investment / new patient goal |
Using the estimate well
Improving the inquiry to patient rate often lowers the budget a goal requires more than any change in advertising. Faster follow up, better phone handling and online booking all count. Read how much a medical practice should spend on marketing for the full budgeting approach, or explore patient acquisition support.
Services
Services your budget can fund
Patient Acquisition
Full funnel patient acquisition marketing that connects demand, conversion, intake and capacity so growth is measured in first visits, not clicks.
Google Ads
Hands on Google Ads account management for medical practices: audits, campaign setup, assets, conversion tracking and budget pacing.
FAQ
Healthcare Marketing Budget Calculator FAQs
Where do I get a cost per inquiry if I have never advertised?
Run a small, well tracked test for a few weeks in the channel you plan to use. Your own early data is more reliable than a generic average from another market or specialty.
Does this include organic channels like SEO?
Organic channels have costs too, mainly content and management. Add them to fees and tools, and count their inquiries in your conversion figures.
Next step
Want a budget built around your goals?
Schedule a healthcare growth consultation and we will build a channel plan and budget around your new patient goals, capacity and market.