Case study: physician brand and public relations
Dr. Adeolu Adeboye: One Home for a Surgeon, Author, Speaker and Humanitarian
Dr. Adeolu Adeboye is a board certified trauma surgeon in Florida, an author, a speaker and the founder of a foundation that brings free surgical care to Nigeria. We designed and built his personal brand website and provide his public relations, marketing consulting and thought leadership consulting.
- Personal brand website designed and built by Velocity
- Public relations: FOX 13 Tampa Bay, AP News releases, SurgeonMasters Podcast
- Marketing and thought leadership consulting
At a glance
Case study summary
| Specialty | Trauma surgery and surgical critical care |
|---|---|
| Client type | Individual physician brand: surgeon, educator, author, speaker and nonprofit founder |
| Services used | Website design and development, physician branding, public relations, thought leadership content, marketing consulting |
| Timeline | Website launched in 2026; public relations and consulting ongoing |
| Live website | adeoluadeboye.com |
The opportunity
Dr. Adeboye’s work spans several worlds: the trauma bay, surgical education, books, speaking stages and humanitarian missions. Board certified in General Surgery and Surgical Critical Care, a Fellow of the American College of Surgeons and trained in trauma and critical care at the University of Pennsylvania, he has a story that event organizers, journalists, trainees and supporters all want to hear.
The opportunity was to bring every part of that story into one credible, modern platform, so that each audience can find what matters to them and take the next step, whether that is inviting him to speak, requesting an interview, reading his books or supporting the mission.
Strategy
One brand, many audiences
A clear positioning line, Surgeon, Author, Speaker, Humanitarian, with a dedicated path for each audience.
Credibility up front
Board certifications, fellowship training and education presented plainly so trust is established in seconds.
Built for media and bookings
A media and press page, a downloadable press and speaker kit and a speaking inquiry form that make it easy to feature and book him.
Thought leadership engine
An insights section and newsletter that turn his expertise into ongoing content, supported by public relations and podcast outreach.
The website
Inside adeoluadeboye.com
Designed and built by Healthcare Marketing by Velocity. Pages include About, Surgical Expertise and Education, Speaking, Books, Global Health, Media and Press, Insights, a Press and Speaker Kit and Work With Me.
Built mobile first
Homepage: surgeon, author, speaker, humanitarian
Speaking and event inquiries
Media and press
Books for surgical trainees and readers
Execution
The site brings together his surgical expertise and teaching, his books (Surgical Mastery, a high yield ABSITE and written board review; Surgical Critical Care: From Physiology to Practice; and the forthcoming Grace Revealed), his speaking topics and his global health work, which reports more than 12,000 patients and beneficiaries, more than 780 surgical procedures and more than 500 volunteers across collaborative missions.
Alongside the website, Velocity runs public relations and thought leadership. That work produced a FOX 13 Tampa Bay broadcast feature, two AP News releases and a SurgeonMasters Podcast interview tied to the foundation’s September 2026 mission. See the Shekinah Global Healthcare Foundation case study for the full campaign.
Results and milestones
- Live
- Personal brand website with pages for expertise, speaking, books, global health, media and insights, plus a press and speaker kit and newsletter signup.
- 12+
- Media and wire pickups from the public relations campaign for his foundation’s mission.
- FOX 13
- Broadcast feature on his mission work, syndicated to Yahoo News and AOL.
Client perspective
In Dr. Adeboye’s words
I’ve had an excellent experience working with Justin and Velocity Revenue Partners. From the beginning, Justin has been professional, responsive, proactive, and genuinely invested in understanding our organization and the mission behind our work.
What has impressed me most is that Justin approaches our work as more than just another client engagement. He has become genuinely invested in the mission of Shekinah Global Healthcare Foundation and in helping us reach more people. He has even gone above and beyond by using a portion of his own retainer toward additional publicity for our upcoming medical and surgical mission. That spoke volumes to me about his commitment to the work and the kind of person he is.
Justin is also a strategic thinker. He doesn’t simply execute tasks; he looks for opportunities to strengthen our message, expand our visibility, and get our story in front of the right audiences. His efforts have already helped create meaningful media coverage, interviews, and opportunities for us to share our mission more broadly.
He is hardworking, creative, easy to communicate with, and consistently follows through. I’m very pleased with our experience and would highly recommend Justin and Velocity Revenue Partners to anyone looking for a marketing partner who combines strategy and professionalism with genuine personal investment…
Lessons for other physicians
Physicians who teach, write, speak or lead missions have more than one audience, and each needs a clear path. A personal brand site works best when credentials are visible immediately, media and speaking requests take one click, and the content keeps growing through insights and earned coverage. Public relations and the website reinforce each other: coverage sends people to the site, and the site turns that attention into invitations and support.
Methodology
Website features and foundation figures are taken from adeoluadeboye.com, where the impact figures are reported cumulatively across collaborative missions. Media results are listed with dates and links in the Shekinah Global Healthcare Foundation case study. Traffic and inquiry results will be added after a full measurement period.
Services
Services used for Dr. Adeolu Adeboye
Healthcare Branding
Positioning, naming, identity systems and brand architecture for practices, physician groups and healthcare organizations that are growing or combining.
Medical Website Design
Websites for physician practices with clear provider bios, service pages, easy booking, accessible design and fast mobile performance.
Healthcare Content Marketing
Editorial strategy, clinically reviewed content and repurposing workflows that build expertise signals and patient trust across search and social.
Next step
Building your own physician brand?
Schedule a healthcare growth consultation to talk through a personal brand website, media visibility and thought leadership that fits your goals.